How to Test Paywall with Push Notifications

Here's a simple and effective way to test your pay balls with subscription apps. So if you come across the fact that many users turn off at the last step of the funnel, which is a subscription or trial period activation, you might as well look into providing an additional discount that will incentivize users to complete that purchase. But in order not to burn your marketing budget on that or devalue the worth of your premium subscription, you might as well look into this simple three-step experiment which will help you identify the optimum option.

So conduct three segments and three screens for push notifications that will reflect 50%, 30%, and 20% discounts and map them according to the activity of the users. Low active users are more likely to be incentivized with slightly higher discounts; in this case, it will be 50% or 30%. But those users that showed a high activity within the app or onboarding might as well convert with a slightly lower discount, which is in this case 20%.