How to Send Push Notifications

If you finally reach the point where you need to integrate a user engagement platform so that you can send push notifications and emails, you might as well come across these few platform names that I'm sharing right now. They’re all different in terms of pricing and the features and integration efforts depending on how complex you would want your segmentation to be.

Today, we'll be focusing more on nGrow AI, which is a platform that also has pretty advanced features of segmentation and A/B testing in it. It will be wrong for me to go beyond Firebase, which is used by the majority of mobile applications in the world. In fact, most of the push notification or email providers actually rely on Firebase as well to either be a source for the segments or serve as a transport feature for the push notifications.

However, Firebase has very big limitations. It doesn't have any AI built in, so there's not much you can do in terms of automating all the tasks. However, it just works as an old-school hammer, so to say. Let’s use this map as our imagination of what needs to be done in order to launch effective push notifications or emails.

First things first, we need to have access to events and user properties, so platforms or MMPS such as Firebase, Adjust, Amplitude, or Mixpanel are essential.

And then we need to map all ends with messaging transport, which is in this case Firebase Cloud Messaging.