Aurora web2web email Case
The Challenge
Aurora First is an AI assistant designed to help users reclaim their attention by managing reminders, emails, checklists, and serving as an information keeper. The platform activates users through a web-to-web funnel, yet industry benchmarks indicate that only ~5% of new users complete the checkout process.
A significant number of users leave their email addresses a few steps before reaching checkout, presenting an opportunity for Aurora First to engage with them through personalized email marketing. However, effective email marketing requires expertise in copywriting, analytics, CRM management, and an in-depth understanding of web-to-web email journeys—resources that Aurora First lacked.
The Solution
To overcome this challenge, Aurora First partnered with nGrow.ai to optimize its email marketing efforts. nGrow.ai implemented a strategic approach, including:
Setting up campaign triggers based on user funnel progression.
Collect and analyze various schemes of funnels as well as email campaigns of competitors
Creating email sequences and designing content tailored for engagement.
Organically warming up domains by gradually increasing the volume of sent emails.
Utilizing the nGrow.ai platform for automatic template rotation, ensuring the best-performing option is selected for each user segment.
Addressing Deliverability Challenges
Shortly after implementation, Aurora First and nGrow.ai encountered deliverability issues, with some emails landing in spam folders. To counter this, they introduced additional email templates for rotation and implemented specific Gmail-focused strategies.
Through testing, they identified several factors that negatively impacted Gmail inbox placement, including:
Overly aggressive email copy.
Emails built using third-party design tools.
"Dirty" HTML emails containing numerous modified objects.
Excessive links (more than two per email).
Image URLs leading to open-source servers.
Multiple container elements within the email body.
Shortened links, which triggered spam filters.
By refining their approach, Aurora First ensured that emails reached users' primary inboxes rather than being lost in spam folders.
The Results
By leveraging a range of email templates and domains, segmenting users based on Gmail and non-Gmail inboxes, and implementing strategies such as unsubscribe and fake double opt-in buttons, Aurora First and nGrow.ai achieved outstanding results:
Email deliverability consistently exceeded 96%.
Domain Reputation remains as high, delivering 20k emails daily.
Spam rate remained below 1%.
Email open rates averaged 20% across all user segments.
Revenue saw a +2% uplift within the first 30 days of implementation.
Conversion optimization contributed to a +5% increase in total revenue.
Through AI-driven email marketing, nGrow.ai empowered Aurora First to maximize user engagement, improve funnel efficiency, and drive revenue growth—all while maintaining high deliverability and engagement rates.
